To market, to market

We’ve been giving you the easy, mostly DIY steps you need to take to get your home sold quickly.  In steps 1-6, amongst other topics, we’ve also covered repairs, staging, easy showings and great photography. Now we’re ready to talk about marketing and advertising your property.

Full Exposure:

Selling a house is definitely not your grandma’s game anymore. Technology has brought the business to a whole new level of marketing and it’s one the Ben Lee team has thoughtfully researched and (we hope) conquered.  There is the traditional way to market and we certainly still do all that encompasses: (using the Multiple Listing Service, or MLS; mailers, signs, banners, flags, newspaper ads, etcetera). We also have created community newsletters that get mailed to 9000 neighbors every month.  But the real trend in marketing is happening on line. This year I actually hired a new member to join our team and her sole goal is to get your property properly marketed on the internet. In addition to advertising your home extensively on my professional website, we are equally active using social media such as Facebook, Twitter and Instagram to get your home as much exposure as globally possible. All of our listings appear on the websites that armchair home enthusiasts actively browse (Redfin, Zillow, etc.) and being affiliated with the largest brokerage company in the world (Coldwell Banker) means our network shares images and descriptions of your home to the farthest corners of the globe. No matter who you choose to work with to get your home sold, it is important that you ask about his/her marketing plan up front and throughout the entire process. You can’t successfully sell a home and know you’re getting the most money possible without absolutely full exposure and if your agent isn’t providing this, you need to find someone who does.

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For the past week we’ve been providing tips on getting your home sold quickly in ten easy steps.  Now that your home has been decluttered, staged and all those pesky little problems have been finally fixed, your home is finally ready for it’s close up.

Tip #6: Picture Perfect!

One of the key distinguishing factors between getting your home sold quickly and having a home that sits on the market a lot longer is how it’s presented to the public. A professional photographer truly makes a huge difference in accomplishing your goal to get your house sold fast and for the most money.  Trust me- a few hastily snapped shots from your iPhone will not do the trick.  Your home is now a supermodel and with that comes professional lighting, touch ups and a punishing diet (just kidding on that last part). The only way to treat a model of your home’s caliber is to hire a team of experienced professionals to shoot it well and portray it at its best.  These photos are the first things potential buyers see so the goal is to make them as picture perfect as possible.

Enjoy our blog on getting your home sold quickly? Why not follow us on Facebook to get all of the latest news and tips for LA residents and homeowners.

What’s the smartest strategy get your home sold quickly and efficiently in ten easy steps? We’ve already covered steps 1-4:  You’ve priced it well, gotten it staged, fixed small problems and skipped inspections.  Today we’re covering the fifth step so that is good news! You are already half way to a successful home sale!

#5: It’s show easy:
One of the most important roles you have as a home seller is to make your property easy to show. Often times, potential buyers need to see a house without a lot of notice. This can be tough on a seller but it’s a crucial element to getting your home seen by as many interested parties as possible. One way to make a house easy to show is to declutter and simplify your furnishings (which you have already done in previous steps) thereby making tidying up a lot less daunting.  Of course, a trustworthy broker never would send potential buyers to your property unaccompanied and it’s easy to explain away a little mess here and there (please- I understand what it’s like to have a house on the market with small children. Even decluttered, it’s next to impossible to keep clean and show-worthy!)

But it’s important to remember that every time a seller says: “No, sorry, it’s just not a good time for me right now- the house is a mess and I don’t feel ready!” A realtor hears: “I don’t really want to sell my house too much after all.”

Enjoy our blog on how to get your home sold quickly? Why not follow us on Facebook to get all of the latest news and tips for LA residents and homeowners.